TLDR:
- TechCrunch is part of the Yahoo family of brands, which includes Yahoo and AOL.
- When using their sites and apps, cookies are used to provide services, authenticate users, prevent spam, and measure usage.
- By accepting cookies, personalized ads and content based on interests will be displayed, and data will be collected for measurement and product improvement purposes.
- If you do not want cookies or data to be used for these purposes, you can reject them or customize your privacy settings.
TechCrunch, as part of the Yahoo family of brands, utilizes cookies to provide their sites and apps to users. Cookies are used to store and retrieve information from users’ devices. They are important for purposes such as user authentication, applying security measures, preventing spam and abuse, and measuring the usage of the sites and apps.
By clicking ‘Accept all’, users allow TechCrunch and their partners to use cookies and collect personal data, including IP address, precise location, and browsing and search data, for personalized advertising and content. This means that users will see ads and content tailored to their interests.
In addition, the data collected through cookies will be used to measure the effectiveness of personalized ads and content and to develop and improve TechCrunch’s products and services.
However, if users do not want cookies and personal data to be used for these additional purposes, they can click ‘Reject all’.
If users would like to further customize their privacy settings, they can click ‘Manage privacy settings’. This allows users to have more control over the use of cookies and personal data.
It is important to note that users have the flexibility to change their choices at any time by clicking on the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links that are available on the TechCrunch sites and apps.
For more information about how TechCrunch uses personal data, users can refer to the privacy policy and cookie policy provided. These policies outline how personal data is handled and provide further details on the use of cookies and similar technologies.
In conclusion, TechCrunch, as part of the Yahoo family of brands, uses cookies for various purposes to enhance user experience and provide personalized content. The use of cookies allows for targeted advertising, measurement of ad effectiveness, and continual improvement of services. Users have the option to accept or reject cookies and personalize their privacy settings according to their preferences.