Adrian JohnsonTLDR:
- Apple plans to bring LTPO OLED technology to all iPhone 17 models in 2025 to boost sales.
- This move will enable ProMotion support for the entire lineup, offering a high refresh rate display.
In a bid to address the lack of significant improvements in the iPhone 16 series, Apple is reportedly gearing up to introduce LTPO OLED technology to all iPhone 17 models in 2025. This move is seen as a strategic shift to differentiate the upcoming lineup and potentially boost sales. Currently, only the iPhone 15 Pro and iPhone 15 Pro Max feature LTPO OLED displays, giving them access to ProMotion support and a smoother high refresh rate experience.
The decision to equip all iPhone 17 models with LTPO OLED displays is a significant one, highlighting Apple’s focus on pushing towards advanced technology to enhance user experience. While there were initial speculations that the more affordable iPhone 17 models might stick with LTPS panels, reports suggest that the entire series will indeed get the upgraded displays for a consistent offering across all variants.
One key aspect that remains unclear is the addition of a third LTPO OLED supplier to join Samsung and LG, who currently provide these panels to Apple. By potentially including a new partner in the supply chain, Apple aims to leverage better pricing options and ensure a steady stream of high-quality displays for its flagship devices.
BOE, a Chinese manufacturer, has been mentioned as a possible third supplier, but Apple’s decision will ultimately hinge on the quality of the displays they can provide. Should BOE fail to meet Apple’s standards, the tech giant is still expected to move forward with implementing LTPO OLED technology across all iPhone 17 models.
With the iPhone 16 lineup reportedly lacking significant improvements to drive sales, Apple’s decision to introduce LTPO OLED displays in all iPhone 17 models demonstrates a proactive approach to staying competitive in the smartphone market. As the company looks ahead to 2025, these strategic decisions will play a crucial role in shaping the success of its upcoming devices.
