You can write anything here.
Today: Jun 12, 2024
Buy

Loyalty360 Reads: Etsy’s AI Gift Curation, Cisco Unveils GenAI Restrictions

1 min read

TLDR:

  • Etsy has introduced a new feature called “Gift Mode” that curates gift ideas for shoppers using AI technology
  • Cisco’s 2024 Data Privacy Benchmark Study reveals that one in four organizations have banned the use of Generative AI (GenAI) due to concerns over data privacy and security
  • Choice Hotels has completed the migration of its system infrastructure to Amazon Web Services (AWS), making it the first hotel company to move to the cloud

Etsy has launched a new feature called “Gift Mode,” which uses AI technology to curate gift ideas for shoppers. The feature requires shoppers to provide information about the recipient’s interests and the occasion, and then uses a combination of human curation and machine learning to provide personalized gift suggestions. Etsy CEO Josh Silverman believes that the new feature will have a real impact on the shopping experience, as it focuses on shopping for the person rather than the product. The company plans to market the feature during the NFL playoffs and Super Bowl LVIII with TV ads.

A new study by Cisco reveals that one in four organizations have banned the use of Generative AI (GenAI) due to concerns over data privacy and security. The study, called the 2024 Data Privacy Benchmark, found that businesses are worried about threats to legal and intellectual property rights, as well as the risk of sharing information with competitors and the general public. The study also showed that customers are concerned about how AI use impacts their data, with 94% of respondents stating that they would not buy from a company that did not adequately protect their data.

Choice Hotels has become the first hotel company to complete the migration of its system infrastructure to Amazon Web Services (AWS). The move to the cloud will allow Choice Hotels to access operations and management tools while leveraging AI and other technologies, with the goal of improving profitability for franchisees and enhancing the guest experience. The five-year migration process started in 2015, initially focusing on developing a cloud-based central reservation system. The closure of Choice Hotels’ last data center marks the completion of the migration process.