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Today: Jun 12, 2024

Steer clear of Tesla Super Bowl ads aim at autonomous tech.

1 min read

TLDR: A pair of Super Bowl ads urged viewers to boycott Tesla’s self-driving technology, claiming that the company sells defective software and that its vehicles are unsafe. The ads, created by The Dawn Project, feature an Autopilot-driven Tesla ignoring a stop sign and hitting child-sized dummies. Tesla’s Autopilot technology has faced scrutiny from regulators, and the company recalled two million vehicles for mandated Autopilot updates. The software, while not a full self-driving system, has been criticized for potential driver misuse. The California attorney general is also investigating the safety of Autopilot software and Tesla vehicles.